Guidelines for Writing a Proposal


A proposal is a possible solution to a problem or a plan to fulfil a need. Proposals are used for various purposes in the workplace. The ultimate goal is to persuade the audience to accept a plan and take action.

Understanding who is going to read your proposal will help you decide what information should be included and how it should be structured.

Steps for writing a proposal (letter):

  1. Introduce yourself and provide background information.
  2. State your purpose for the proposal.
  3. Define your goals and objectives in relation to the problem/ need.
  4. Describe your plan; highlight what sets you apart if you are competing with others.
  5. Briefly discuss the budget and how funds will be used.
  6. Finish with a call to action, and request a follow-up.
  7. Thank your audience and provide your contact details.

Tips for writing a proposal:

  1. Start with an outline – it makes you better focused and the message intact.
  2. Include hard data and visuals – they make your proposal convincing and attractive.
  3. Keep it simple – let your audience grab your proposal without paying any conscious effort.
  4. Proofread carefully - make sure to read and reread the proposal for any typos or errors in grammar or content.


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